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Avistar Video Conferencing Reports Rapid Growth and Distribution Through Resellers
August 8th, 2008 by Video Conferencing Expert
Avistar’s C3 desktop video conferencing solution is projected by the company to be on more than 100,000 computers in the next couple of years. Today Avistar announced that this rapid growth of sales is a direct result of Avistar’s aggressive partnership strategy and commitments from leading industry distributors, resellers and technology partners in the U.S. and abroad. Over the last few months, more than 15 direct channel and technology partners and their resellers have signed with Avistar to offer C3 to their clients and users around the world. By leveraging reseller and technology partners, Avistar has been able to expand its user base by 500%, without incurring the increased operational and sales overhead of selling directly to the market.
Avistar CEO, Simon Mosssaid
In 2008 we migrated our go-to-market strategy away from a direct, narrowly focused sales approach, to a broader, deeper and much larger indirect channel and business partner strategy. Our focus is on partners in order to achieve wide distribution of our C3 technology, which has been designed for simple and rapid global deployment, while retaining market leading performance and scale. We also introduced a new strategy to monetize our patent portfolio through a combined technology and patent licensing model. We are delighted with both the response to the strategy and the early momentum we have recognized by attracting indirect channel partners. Resellers such as CityIS, Touchline and MVC are already realizing the benefits of differentiating their businesses with Avistar in their rapidly changing markets, as we offer flexible and attractive channel options that fit partners of all variety and sizes.
We expect that these channel and technology relationships will propel Avistar beyond being just a provider of desktop videoconferencing solutions to that of a videoconferencing engine powering other software in the market. It is a strategy focused on leveraging both the significant operational turn-around the firm successfully executed in the first half of 2008, and an impressive redesign of the product portfolio — both of which are expected to realize tangible and measurable benefits and sequential quarterly growth. We believe this focused strategy aligning product, operational sustainability and top line distribution will continue to increase Avistar’s ability to remedy some of the challenges the firm has historically faced, increase market success through engagement rather than competition, and most importantly, grow our shareholders’ value.
Avistar General Sales Manager, Darren Innes:
We’ve signed up many resellers in the U.K. and Europe recently, as the demand is high for desktop videoconferencing. Resellers want to help customers be more eco-friendly and cost-effective by reducing the need for in-person meetings and travel, and see Avistar as an attractive solution for their customer base.
New resellers of Avistars desktop video conferencing services, include Communications III, Focus 21, Manist, MediaPlus, SK Group, Teamwork 123, and Veloci among others.