Citirx Raises International Prices 10% | Video Conferencing for Online Meetings

August 19th, 2008 by Video Conferencing Expert

With the exception of the US, Citrix Systems, makers of popular web conferencing applications such as gotowebinar will raise prices across all of its product lines by 10% worldwide. This price increase, which had already been promised by the company, reflects increased international business costs caused by the devaluation of the US dollar.

The price increases will be effective at the beginning of September and will apply to all authorized distributors of Citrix software. Distributors set up their own end-user pricing models, so they will be able to increase their prices accordingly.

Citrix Spokeswoman:

Citrix resellers determine the price at which they sell to their customers based on their purchase price from distributors, their business model and the overall scope of each solution.”

Currently, all of Citrix’s pricing models are based on the US dollar. The dollar, having steadily declined in value against the Euro and British pound, has increased operating costs for the company, which are being passed down to the end user. The US dollar experienced a sudden surge last week against both currencies, but overall remains much weaker than it has in the past.

The increase is a result of the rising costs of doing business globally, based upon the inflation of various currencies in comparison to the U.S. dollar, upon which Citrix pricing is based.

The price increase comes at a time when technology spending is expected to slow, amid fears of a slowing world and US economy.