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IP Communications Driving Video Conferencing Growth

December 19th, 2008 by Video Conferencing Expert

While video conferencing services have been used and promoted for the last several years, it hasn’t been until recently that their usage has grown at such a rapid rate. One of the driving factors of the adoption of this technology is the availability of affordable high speed internet access that can support high definition video streams, while also using other advanced web conferencing technology. Now that a majority of people have high speed internet at home and almost all businesses have high speed internet at the office, video conferencing is becoming a practical and affordable solution for online communications.

Other trends that have boosted the usage of video conferencing include the globalization of so many different markets that now have clients, suppliers, vendors and partners all across the globe. Where vendors used to have to fly from Europe to Asia to pitch their latest product lineup, they can now fire up a video or web conferencing session for a fraction of the time and cost that conventional travel took. Another driver for many industries is that video conferencing supports “going green” initiatives and reduces the companies total carbon footprint.

In a recent Wainhouse Research survey of 247 video conferencing users, two of the greatest drivers of visual collaboration and communications solutions were improved decision making and reduced travel. The survey, indicated that almost a quarter of the respondents either currently use or plan to start using telepresence in 2009.

Companies like Polycom, Cisco, InstantPresenter, LifeSize, Tandberg, Vidyo, and others are all benefiting from the growing interest in video communications technologies as the industry continues to grow, the technology becomes both more affordable itself, and video conferencing becomes an attractive alternative to conventional travel in a declining economy with rising travel costs.

Posted in InstantPresenter, Web Conferencing    Closed

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